BabyBjörn is a Swedish family company, which was started in 1961 by Mr. Björn and his daughter-in-law Elsa Jakobson. Today, the brand can be found in 50 countries around the world. The company's mission is to develop quality, functional and safe products for the youngest. Products that are able to accompany babies throughout their development up to the age of three. Most of the employees who work in the company are also parents and together they are inspired by the idea of ​​helping families with small children in their daily routines. That is why they are constantly looking for new solutions and improvements based on a unique way of thinking about safety and quality. Among the iconic products are certainly the bouncer and carrier, which are among the best-selling children's products in the world.